Authorial Glossary

Proprietary terms and concepts from Fernando Palacios' narrative ecosystem.

Strategic Entertainment

Also known as: Entretenimento Estratégico

Entertainment techniques (film, theater, TV, games) applied to the corporate context to drive business results. Concept created by Fernando Palacios.

Palacios Method

Also known as: Método Palacios

Fernando Palacios's broad system: Narrative Intelligence is the Story half (what to tell) and Strategic Entertainment the Telling half (how to tell it). The 8PP, an 8-step framework focused on the telling, is the body and engine of Strategic Entertainment, not a synonym of the Method. Features a fractal variation of 8×8 (64 combinations) and 9×9 (with a master narrative).

Narrative Intelligence

Also known as: Inteligência Narrativa

A system that determines which story to tell, when, and why. Operates as an operating system above the 8PP.

Talk de Midas

A method for transforming corporate presentations into memorable performances.

StoryFlow

Continuous production of personal stories in Stories format with multiple simultaneous temporal arcs.

Showrunner

A professional who orchestrates narrative, strategy, and end-to-end execution. Adapted from entertainment to the corporate context by Fernando Palacios.

Mecenas

Also known as: Client / Patron

Proprietary term for Storytellers' corporate clients: brands that sponsor narrative spectacles.

Plateia

Also known as: Audience

The target audience conceived as the audience of a spectacle, not a marketing target.

Grand Finale

Also known as: Result / Outcome

The measured outcome of a narrative project. Business KPIs treated as the climax of a story.

The Gears (MOTOR F-UM)

Also known as: As Marchas

A sequential 9-stage system that takes real-world experts to an inevitable digital presence.

StoryPitch

A pitching technique that structures business proposals as narratives, increasing conversion rates.

StorySelling

Applying storytelling to the sales process: turning arguments into stories that sell.

In English, on VibeStorytelling (our own property): the Narrative Intelligence glossary

On Autoria, our B2C storytelling boutique for individual experts (personal brand, AIEO and the Retiro Autoral): the Autoria glossary (AIEO, Virtuoso Desaparecido, generative storytelling)

On Talk de Midas, our speaker-training property (medical congresses and the pharma industry): the difference between public speaking and speaker training

On storytelling.com.br, the editorial portal on the subject (glossary, field surveys and declared criteria): the full craft glossary, entry by entry