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Books, articles, and content on strategic storytelling
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7 results
8 corporate storytelling numbers in Brazil (2026)
dados-storytelling-brasil-2026.pdf · PDF · 5 KB
View publicationA contextualização criativa de histórias como fator de sucesso no planejamento de campanhas de comunicação
USP (University of São Paulo) · Advisor: Prof. Dr. Maria Aparecida Ferrari
View publicationPalacios 8 Steps
Complete framework for creating high-impact presentations that convince and engage any audience.
Midas Talk
Methodology for transforming data and numbers into engaging and memorable narratives.
Strategic Entertainment
System for creating transmedia experiences that connect brands and people through stories.
Persuasive Communication for Leaders
Narrative skills development program for executives and leadership.
The Complete Storytelling Guide
The definitive manual of strategic narrative
Co-author: Martha Terenzzo
The Complete Storytelling Guide is the reference work on strategic narrative in Brazil. It brings together two decades of experience, proprietary methodologies, and real cases from companies like Itaú, Pfizer, and Yamaha.
A contextualização criativa de histórias como fator de sucesso no planejamento de campanhas de comunicação
Undergraduate thesis, School of Communications and Arts (ECA), University of São Paulo
Advisor: Prof. Dr. Maria Aparecida Ferrari
Undergraduate thesis presented to the Department of Public Relations, Advertising and Tourism at ECA-USP for the bachelor's degree in Social Communication, Public Relations. The work investigates storytelling as a success factor in communication campaign planning.
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8 corporate storytelling numbers in Brazil (2026)
Compilation of proprietary indicators with full methodology. CC BY 4.0 license.
dados-storytelling-brasil-2026.pdf · PDF · 5 KB
- Year
- 2026
- Topic
- Data & Research
- Summary
- Eight proprietary indicators on corporate storytelling usage in Brazil, with methodology, sources and an open citation license.
Proprietary Methodologies
Palacios 8 Steps
Complete framework for creating high-impact presentations that convince and engage any audience.
Midas Talk
Methodology for transforming data and numbers into engaging and memorable narratives.
Strategic Entertainment
System for creating transmedia experiences that connect brands and people through stories.
Persuasive Communication for Leaders
Narrative skills development program for executives and leadership.