The Complete Storytelling Guide
448 pages on strategic narrative, adopted as course bibliography by universities
With Martha Terenzzo
Alta Books · 2016 · 448 pages · ISBN 978-85-7608-987-2
sourceThe manuscript reached 900 pages. The publisher asked for a cut. 448 pages went to Alta Books in 2016, with Martha Terenzzo. What reached the shelf is the manual that put method where intuition used to improvise. Since then, a generation of communication, marketing and leadership in Brazil has studied from it.
"Narrative is not just a communication tool: it is the fundamental language of human transformation."Fernando Palacios
What you'll find inside
Narrative Foundations
The science behind why stories work: neuroscience, psychology, and archetypes applied to corporate communication.
Palacios 8-Step Methodology
The proprietary framework for structuring high-impact presentations that convince boards and demanding audiences.
Strategic Entertainment
How to transform brands into transmedia narrative universes: from strategy to execution.
Real Application Cases
Itaú, Pfizer, Nike, Yamaha, Google: measurable results from the world's largest companies.
Storytelling for Leaders
Practical tools for CEOs, directors, and managers who need to inspire and mobilize teams through narratives.
Templates & Exercises
Ready-to-use models and practical exercises for immediate application.
Who is this book for
Executives & C-Levels
Who need to communicate strategy inspiringly
Marketing Professionals
Who want to go beyond generic content
Professors & Academics
Who seek methodological reference
Speakers & Consultants
Who want to structure their narratives with method