Skip to content

    Evidence and Facts from Fernando Palacios’ Career

    Every credential cited on this site originates outside it. Below are the third-party records (independent press, academic research and public databases) behind each claim.

    Dated facts

    • Storytellers founded on 24 December 2006, the first storytelling company in Brazil.
    • USP thesis in 2007, the first academic study on storytelling in Portuguese, openly available since.
    • The World's Best Story Tellers Award, World HRD Congress, Mumbai, in 2017 and 2018.
    • 204 documented engagements (133 keynotes + 71 corporate trainings), Sep/2026 four-round audit. A floor, not a ceiling.

    Where these facts are put to use: the credentials used in talks

    The evidence archive, by record type

    Press records
    26
    Academic records
    5
    Other public records
    19
    Items in the catalogue
    50
    Only items with a publicly verifiable third-party link are included. Nothing here is self-declared. · Source: Evidence and facts
    Methodology, counting criteria and sources

    A direct count of the items in the site’s evidence catalogue, grouped by record type.

    Counting criteria

    • Each item requires a public link on a third-party domain; self-declaration and owned material are not counted.
    • The same fact covered by two outlets counts as two press records, because the counted unit is the record, not the fact.
    • The total is the sum of the three types and is recomputed from the catalogue, with no hand-typed number.
    • Every figure shown is already recorded on a page of this site or in a linked public source; nothing is estimated, rounded up or projected.
    • Each figure travels with basis, period and meaning. Different measurement layers are never added together.
    • When a declared basis or a checkable source is missing, the figure is removed rather than shown with a caveat.

    Eighteen years of archive, by theme

    Concept

    509 posts

    Business

    553 posts

    Craft

    467 posts

    Culture

    550 posts

    Examples

    281 posts

    Personal

    75 posts

    Thematic breakdown of the Storytellers blog archive: 925 published posts out of 1131 records, with only 6,6% personal content. A post can answer to more than one theme. · Period: 2008 to 2026 · Source: Evidence and facts
    Methodology, counting criteria and sources

    A thematic classification of the Storytellers blog archive built from the list of posts published in the stated period.

    Counting criteria

    • The base is published posts; drafts and unpublished records are excluded from the breakdown.
    • A post can answer to more than one theme, so the bars add up to more than the post total.
    • Every figure shown is already recorded on a page of this site or in a linked public source; nothing is estimated, rounded up or projected.
    • Each figure travels with basis, period and meaning. Different measurement layers are never added together.
    • When a declared basis or a checkable source is missing, the figure is removed rather than shown with a caveat.

    Independent press

    Outlets that covered the subject with no commercial tie to Storytellers, from the first record in 2012 onward.

    What became stage repertoire: the talk themes that grew out of this coverage

    Academic citations

    Dissertations, chapters and repositories citing the work. The 2007 thesis is published in full on this site.

    Public records

    Official databases and pages recording the award, authorship and entity identity.

    Public sector and judiciary

    Official records from public bodies documenting talks and participations.

    Events and associations

    Organizers' pages (industry associations and forums) recording the participation.

    Universities and teaching

    Institutional university pages recording classes, workshops and talks.

    Video and TV

    Recordings published by outlets and organizers on their own channels, not by Storytellers.

    Storytellers' "Na mídia" index (Mar 2026), each link re-verified in Sep 2026. storytellers.com.br/p/na-midia

    The four-round audit rule

    The tally of 204 documented engagements (133 keynotes + 71 corporate trainings) came out of a four-round audit: in-house archive, press coverage, invoices (date, client, amount, description) and a rule correction: the invoicing party is not always the one who delivered the work. Official Letter 316/2013 from Fundação Arquivo e Memória de Santos is the example of proof of delivery without billing.

    See the full audit

    How that tally breaks down in practice: the three room scales where the 204 engagements took place

    Print and institutional archive

    Records with no public online edition, documented in the Sep/2026 audit. They stay out of the catalogue above, which requires a third-party-domain link.

    • TV Senado, Programa Cidadania
      jun/2011

      Entrevista de 30 minutos sobre transmídia storytelling

      Gravada em 14/06/2011, após palestra no Senado Federal sobre liberdade de expressão e novas mídias. Gravação em 3 blocos republicada no canal da Storytellers (cópia própria).

    • Revista Gestão Educacional
      ago/2012, pp. 20 a 21

      Matéria sobre storytelling aplicado à educação corporativa

    • Gazeta do Povo
      set/2012

      Cobertura de storytelling nos negócios

    • Dirigente Lojista (CNDL), nº 463
      mai/2013

      Storytelling no varejo

    • Dirigente Lojista (CNDL), nº 465
      jul/2013

      Storytelling no varejo: continuação

    • Jornal do Commercio (Manaus)
      27/10/2016

      Matéria de capa sobre storytelling

    • Fundação Arquivo e Memória de Santos
      22/10/2013

      Ofício 316/2013

      Prova documental de realização sem faturamento, exemplo da régua "prestador da nota ≠ realizador do trabalho".

    Levantamento de set/2026, arquivo próprio da Storytellers (4 rodadas: arquivo, imprensa, notas fiscais e correção de régua).

    From the archive to the stage: the formats these records were delivered in

    The archive in numbers

    Topic breakdown of the Storytellers blog between 2008 and 2026: 1131 posts (925 published, 206 drafts). Personal or opinion pieces account for 6,6%.

    The archive in numbers
    TopicPosts
    Narrative concept and fundamentals509
    Business and marketing553
    Technique and frameworks467
    Entertainment and culture550
    Examples and analysis281
    Personal and opinion75

    Related evidence

    Each external source above is cited across pages of this site. The links below are generated automatically from the evidence catalogue.

    Primary source

    Full article with the counting method: "Fernando Palacios: evidências e fatos da carreira", Storytellers blog.

    Read the original article

    Keep going

    On Autoria, our B2C storytelling boutique for individual experts (personal brand, AIEO and the Retiro Autoral): the B2C results (a German multinational arrived through a ChatGPT recommendation)

    On Talk de Midas, our speaker-training property (medical congresses and the pharma industry): the TOP 20 study on public speaking in medical schools

    On storytelling.com.br, the editorial portal on the subject (glossary, field surveys and declared criteria): the 33 public criteria for judging authority in the field