Keynotes from a showrunner
Strategic storytelling for brands, teams and events. Branded content and experiential marketing as craft. The story keeps the command.
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Every item above has a date and a source: the dated facts backing each credential
Three room scales
204 documented engagements. 133 keynotes + 71 corporate trainings, counted separately: a floor, not a ceiling (Sep 2026 audit, in-house archive).
Big stage
Conventions and thousand-people stages: ABF (22 Jun 2017), Ouro Preto Marca-Destino (7 Jun 2016, 300+ people), ONM Ao Vivo 2025.
Auditorium
Institutions and the public sector: Brazilian Senate (14 Jun 2011), Public Prosecutor's Offices of Paraná (13 Sep 2019) and Goiás (24 Feb 2021), courts in MG, SC and PE, ENAP, Fortaleza City Hall (1 Sep 2023).
Closed room
Corporate trainings: Nike (27 and 28 Mar 2017, ESPM Executive Education), Itaú, EDP (GPTW practices 2018), Trussardi (17 Apr 2018).
Where this number comes from: the four-round audit behind the 204 documented engagements
Speaking & Workshop Formats
Two Decades in Two Hours Keynote
The keynote that walks through twenty years of method, with branded content and brand narrative cases
Experiential Marketing Workshop
Hands-on immersion in experiential marketing
In-Company Program
Full training on storytelling, branded content and brand experiences
Executive Mentoring
Individual C-level coaching
Documented examples of each format: the print and institutional archive with dated Nike, Senate and Ouro Preto records
Formats, duration and best-fit audience
| Format | Duration | Best for |
|---|---|---|
| Keynote | 45 to 90 min | Event and convention openings: builds a shared repertoire before a work cycle. |
| Workshop | 4 to 8 hours | Hands-on immersion with real material and the area manager in the room. |
| In-company programme | 2 to 5 days | Cultural transformation: several cohorts with a review standard between them. |
| Executive mentoring | On demand | CEOs, CMOs and spokespeople who present often. |
Methodology, counting criteria and sources
A descriptive grid of the formats actually delivered, with the durations used in current engagements.
Counting criteria
- Durations are those delivered under contract, not promotional ranges; formats outside the current roster are not listed.
- “Best for” describes format fit, with no promise of outcome.
- Every figure shown is already recorded on a page of this site or in a linked public source; nothing is estimated, rounded up or projected.
- Each figure travels with basis, period and meaning. Different measurement layers are never added together.
- When a declared basis or a checkable source is missing, the figure is removed rather than shown with a caveat.
Verifiable sources
Keynote Topics on Branded Content & Experiential Marketing
8 Passos do Palacios (8PP)
8 Passos do Palacios to structure branded content narratives
Midas Talk
Presentations as applied experiential marketing
Narrative Leadership
How leaders use stories to inspire
Storytelling + AI
The future of branded content
Strategic Entertainment
Branded content: when your brand becomes a series
Custom
Theme tailored to your event
Third-party coverage of these themes: the independent press that has covered these themes since 2012
What enters this stage
The work that enters this stage is the work that leaves me as showrunner of the brand story, from the first conflict to the applause. Standalone branded content, a loose piece without command of the season, dilutes the soil and stops at the door.
Check schedule availabilityOn the Storytellers blog: the audit of the 204 documented engagements, with dates and sources
On Talk de Midas, our speaker-training property (medical congresses and the pharma industry): the speaker-training program for spokespeople